{"id":7106,"date":"2024-03-05T09:32:38","date_gmt":"2024-03-05T09:32:38","guid":{"rendered":"https:\/\/ppmindonesia.com\/?p=7106"},"modified":"2024-05-10T13:17:22","modified_gmt":"2024-05-10T13:17:22","slug":"jangan-hindari-teknologi-agar-umkm-anda-sukses","status":"publish","type":"post","link":"https:\/\/ppmindonesia.com\/index.php\/2024\/03\/05\/jangan-hindari-teknologi-agar-umkm-anda-sukses\/","title":{"rendered":"Jangan Hindari Teknologi agar UMKM Anda Sukses"},"content":{"rendered":"<p>KOMPAS.com &#8211; Di era digital ini, teknologi telah menjadi bagian tak terpisahkan dari kehidupan sehari-hari, baik dalam aspek pribadi maupun profesional. Agar tak tersisih, kita harus mengadopsi teknologi tersebut ke dalam kehidupan sehari-hari.<\/p>\n<p><!--more--><\/p>\n<p>Sayangnya, masih banyak pelaku <a href=\"https:\/\/ppmindonesia.com\/?p=7106&amp;preview=true\">usaha mikro, kecil, dan menengah<\/a> (UMKM) yang masih menerapkan cara tradisional atau manual. Mereka masih ragu untuk mengadopsi teknologi dalam operasi bisnis mereka.<\/p>\n<p>Mereka cenderung menolak atau menghindari perubahan karena alasan-alasan seperti ketidakmampuan teknis, biaya yang tinggi, atau ketakutan akan risiko.<\/p>\n<p>Namun, dengan bisa menerima dan mengintegrasikan teknologi, UMKM dapat meraih kesuksesan yang lebih besar.<\/p>\n<p>Dilansir dari laman Entrepreneur, berikut adalah beberapa alasan UMKM tidak boleh menghindari teknologi agar menjadi bisnis yang sukses:<\/p>\n<p><strong>1.Reputasi Online dan E-commerce<\/strong><\/p>\n<p>Tak mungkin semua calon pembeli atau pembeli mengetahui usaha Anda hanya dari toko fisik Anda. Mereka kebanyakan menemukan usaha Anda secara Online, baik melalui web, media sosial atau e-commerce.<\/p>\n<p>Ketiga hal itu memanfaatkan teknologi. Untuk mencapai bisnis yang banyak dikenal orang dan terbilang sukses, maka Anda harus menggunakannya.<\/p>\n<p><strong>2. Digital Marketing sangat Penting<\/strong><\/p>\n<p>Digital marketing tidak hanya tentang meningkatkan kesadaran merek, namun juga tentang menciptakan kampanye yang spesifik untuk audiens. Semakin penting iklan digital dalam menjangkau konsumen.<\/p>\n<p>Iklan digital itu menggunakan teknolgi. Untuk pemasaran yang efektif memang digitalisasi sangat berpengaruh, karena itu juga sebuah edukasi ke pihak-pihak luar.<\/p>\n<p><strong>3. Kepercayaan melalui Cyber Security<\/strong><\/p>\n<p>Kejahatan atau scam dalam perdagangan online kerap terjadi. Dapat terjadi penipuan ataupun kebocoran data pengguna, misal dalam web atau aplikasi.<\/p>\n<p>Selain tindakan pengamanan konvensional, perusahaan harus mengkomunikasikan komitmen keamanan cyber (cybersecurity) melalui kebijakan transparan dan pembaruan keamanan.<\/p>\n<p>Kepercayaan adalah kunci keamanan cyber di luar teknologi. Pahami bahwa satu pelanggaran keamanan bisa merusak kepercayaan.<\/p>\n<p><strong>4. Mengikuti Perkembangan Industri<\/strong><\/p>\n<p>Industri di seluruh dunia terus berkembang dan berubah dengan cepat, didorong oleh inovasi teknologi. UMKM yang tidak mengadopsi teknologi berisiko tertinggal dan ketinggalan zaman.<\/p>\n<p>Dengan tetap terhubung dengan perkembangan teknologi terbaru, UMKM dapat tetap relevan dan bersaing di pasar yang berubah-ubah.<\/p>\n<p>Dengan teknologi pula kita akan mengetahui perkembangan tersebut. Pastikan Anda memanfaatkan teknologi untuk kesuksesan UMKM Anda.<\/p>\n<p>Sumber berita:<\/p>\n<p>Artikel ini telah tayang di Kompas.com dengan judul &#8220;Jangan Hindari Teknologi agar UMKM Anda Sukses&#8221;,<\/p>\n<p>Klik untuk baca: <a href=\"https:\/\/umkm.kompas.com\/read\/2024\/02\/29\/111900483\/jangan-hindari-teknologi-agar-umkm-anda-sukses\">https:\/\/umkm.kompas.com\/read\/2024\/02\/29\/111900483\/jangan-hindari-teknologi-agar-umkm-anda-sukses<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>KOMPAS.com &#8211; Di era digital ini, teknologi telah&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"kia_subtitle":"","footnotes":""},"categories":[36],"tags":[73,54],"newstopic":[],"class_list":["post-7106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nasional","tag-digital","tag-umkm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jangan Hindari Teknologi agar UMKM Anda Sukses - ppmindonesia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ppmindonesia.com\/index.php\/2024\/03\/05\/jangan-hindari-teknologi-agar-umkm-anda-sukses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jangan Hindari Teknologi agar UMKM Anda Sukses - ppmindonesia\" \/>\n<meta property=\"og:description\" content=\"KOMPAS.com &#8211; 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