{"id":8162,"date":"2024-05-07T08:46:09","date_gmt":"2024-05-07T08:46:09","guid":{"rendered":"https:\/\/ppmindonesia.com\/?p=8162"},"modified":"2024-05-07T08:46:09","modified_gmt":"2024-05-07T08:46:09","slug":"agar-pelanggan-loyal-pebisnis-harus-paham-cara-menjalin-komunikasi","status":"publish","type":"post","link":"https:\/\/ppmindonesia.com\/index.php\/2024\/05\/07\/agar-pelanggan-loyal-pebisnis-harus-paham-cara-menjalin-komunikasi\/","title":{"rendered":"Agar Pelanggan Loyal, Pebisnis Harus Paham Cara Menjalin Komunikasi"},"content":{"rendered":"
Ester Claudia Pricilia, Bambang P. Jatmiko Tim Redaksi<\/pre>\n
JAKARTA, KOMPAS.com – Sebagai owner bisnis<\/a> di industri makanan dan minuman (F&B), menjaga hubungan yang baik dengan pelanggan setia adalah kunci kesuksesan.<\/p>\n
<\/p>\n
Hal itu pula yang dilakukan Fatma Kamal (27), owner Yummy Food by Fatma. Baginya, komunikasi harus selalu berjalan dengan pelanggan setianya agar terjalin hubungan yang baik di antara kedua pihak.<\/p>\n
Komunikasi yang baik akan membawa banyak manfaat kepada bisnis Anda, seperti pembelian yang rutin oleh pelanggan serta promosi dari mereka kepada orang sekelilingnya.<\/p>\n
Mencontoh Fatma, berikut adalah beberapa cara yang dilakukan oleh pelaku usaha untuk menjalin komunikasi yang baik dengan pelanggan setianya;<\/p>\n
1. Menawarkan Produk Baru Gratis<\/strong><\/p>\n
Fatma mengaku untuk terus menjalin hubungan yang baik dengan loyal customernya, ia akan menawarkan produk baru (yang akan dikeluarkan secara gratis. Hal itu ia lakukan agar pelanggan setianya bisa merasakan produk terbaru dari Yummy by Fatma pertama kali.<\/p>\n
Hal itu ia lakukan agar pelanggan setianya dapat berpikir bahwa mereka berharga dan mereka dapat mendapatkan perlakuan istimewa dari Yummy Food by Fatma. Selain itu, memberikan tester gratis juga akan memicu mereka untuk akhirnya juga akab membeli produk Anda.<\/p>\n
2.Memberikan Free Bonus <\/strong><\/p>\n
Free bonus akan diberikan khusus kepada pelanggan setia Yummy Food by Fatma jika mereka telah memenuhi sekian pembelian.<\/p>\n
Hal ini tidak hanya memperkuat hubungan, tetapi juga meningkatkan loyalitas pelanggan. Pemberian free bonus akan memicu mereka untuk membeli lagi di kemudian hari.<\/p>\n
3.Berusaha Mengontak Pelanggan<\/strong><\/p>\n
Fatma mengatakan bahwa ia akan mengontak pelanggan yang sudah lama tak membeli terlebih dahulu. Ia mengontak untuk sekedae menanyakan kabar dan hal-hal lainnya.<\/p>\n
Hal tersebut perlu dilakukan sesekali agar komunikasi dan hubungan antara customer dengan pembeli tidak putus dan terus berlanjut. Selamat mencoba<\/p>\n
Artikel ini telah tayang di Kompas.com dengan judul “Agar Pelanggan Loyal, Pebisnis Harus Paham Cara Menjalin Komunikasi “, Klik untuk baca: https:\/\/umkm.kompas.com\/read\/2024\/05\/07\/131103183\/agar-pelanggan-loyal-pebisnis-harus-paham-cara-menjalin-komunikasi<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Ester Claudia Pricilia, Bambang P. Jatmiko Tim Redaksi…<\/p>\n","protected":false},"author":1,"featured_media":8163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"kia_subtitle":"","footnotes":""},"categories":[39],"tags":[83,54],"newstopic":[],"class_list":["post-8162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-umkm","tag-bisnis","tag-umkm"],"yoast_head":"\nAgar Pelanggan Loyal, Pebisnis Harus Paham Cara Menjalin Komunikasi - ppmindonesia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ppmindonesia.com\/index.php\/2024\/05\/07\/agar-pelanggan-loyal-pebisnis-harus-paham-cara-menjalin-komunikasi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agar Pelanggan Loyal, Pebisnis Harus Paham Cara Menjalin Komunikasi - ppmindonesia\" \/>\n<meta property=\"og:description\" content=\"Ester Claudia Pricilia, Bambang P. 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